I had the opportunity to speak at SES San Francisco. I spoke with Erick Mott on How to take your blog to the next level.
John and Erick will provide tips and answer questions covering these topics:
- How to choose content and structure blog posts for maximum SEO value (ie narrative, keywords, video, graphics, etc.)
- How to attract, mobilize and reward bloggers inside and outside your organization with advocacy and gamification
- What are examples of relevant metrics given reach, engagement, earned media and conversion objectives
- How to apply mobile-first and command center thinking for optimum blogging and content marketing results
- What tools to consider, including budget and reporting, for improving blogging results and longevity
You’ll walk away with new ideas and practical tips to start implementing the next day. We may even inspire a few extraordinary tweets to help with your community building efforts.
- Moderators:
John Rampton, Founder, Blogging.org
Erick Mott, Director, Social Business, Oracle Eloqua
